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Advantech respects your right toprivacy. The following policy we hope will answer any questions you might haveconcerning the way customer information is collected, controlled andsafeguarded. Advantech follows all applicable laws on data privacy protectionand data security. The ultimate goal for gathering information is to improveservice and support to customers.

Personal data 

Advantech will not collect any personaldata about you (e.g. your name, address, telephone number or e-mail address),unless you voluntarily choose to provide us with it (e.g. by registration,surveys, etc.).

Advantech is the sole owner of theinformation collected on our web sites. Under no circumstances will we shareyour customer information with anyone other than those directly involved withthe purchase and shipment of your order, unless you explicitly give uspermission to do so.

We may use your e-mail address to notifyyou of special offers and promotions that you are eligible to participate in asa registered customer. You may decline this service.

Non-Personal Data CollectedAutomatically 

When you access our Web site, we mayautomatically (i.e., not by registration) collect non-personal data (e.g. typeof Internet browser and operating system used, IP address, domain name of theWeb site from which you came, number of visits, average time spent on the site,pages viewed). We use this data to monitor web interaction, analyse trends,improve performance and content and study the needs of customers more closely.This will be performed in accordance with the applicable data privacyprotection legal framework.

Purpose of Use 

When you do provide us with personaldata, we usually use it to respond to your inquiry, process your order orprovide you access to specific information or offers. Also, to support ourcustomer relationship with you:

n   we may store and process personal data and share it withour worldwide affiliates and partners to better understand your business needsand how we can improve our products and services; or

n   we (or a third party on our behalf) may use personal datato contact you about an Advantech offer in support of your business needs or toconduct online surveys to understand better our customers' needs.

If you choose not to have your personaldata used to support our customer relationship (especially direct marketing ormarket research), we will respect your choice. We do not sell or otherwisemarket your personal data to third parties, except to Advantech's affiliatesand partners.

Purpose Limitation 

Advantech will collect, use or disclosepersonal data supplied by you online only for the purposes disclosed to you,unless the disclosure:

n   is a use of the personal data for any additional purposethat is directly related to the original purpose for which the personal datawas collected,

n   necessary to prepare, negotiate and perform a contractwith you,

n   required by law or the competent governmental or judicialauthorities,

n   is necessary to establish or preserve a legal claim ordefense,

n   is necessary to prevent fraud or other illegalactivities, such as wilful attacks on Advantech IT systems.

What sort of cookies doesthe Advantech use? 

Generally, our cookies perform up tothree different functions:

1.    Essential cookies

Some cookies are essential for the operationof our website. For example, some cookies allow us to identify subscribers andensure they can access the subscription only pages. If a subscriber opts todisable these cookies, the user will not be able to access all of the contentthat a subscription entitles them to.

2.     PerformanceCookies

We utilise other cookies to analyze howour visitors use our websites and to monitor website performance. This allowsus to provide a high quality experience by customising our offering and quicklyidentifying and fixing any issues that arise. For example, we might useperformance cookies to keep track of which pages are most popular, which methodof linking between pages is most effective, and to determine why some pages arereceiving error messages. We might also use these cookies to highlight articlesor site services that we think will be of interest to you based on your usageof the website.

3.     FunctionalityCookies

We use functionality cookies to allow usto remember your preferences. For example, cookies save you the trouble oftyping in your username every time you access the site, and recall yourcustomization preferences, such as which regional edition of the website youwant to see when you log in.

We also use functionality cookies toprovide you with enhanced services such as allowing you to watch a videoonline.

We also use or allow third parties toserve cookies that fall into the four categories above. For example, like manycompanies, we use Google Analytics to help us monitor our website traffic. We mayalso use third party cookies to help us with market research, revenue tracking,improving site functionality and monitoring compliance with our terms andconditions and copyright policy.

Can a website user block cookies?

As we’ve explained above, cookies helpyou to get the most out of our websites.

However, if you do wish to disable ourcookies then please follow the instructions below from main browser providers

Instructions forMicrosoft Internet Explorer 9.

Instructions forMozilla Firefox.

Instructions forGoogle Chrome.

Instructions forApple Safari.

Please remember that if you do choose todisable cookies, you may find that certain sections of our website do not workproperly

we track whether users open our emails?

Our emails may contain a single,campaign-unique “web beacon pixel” to tell us whether our emails are opened andverify any clicks through to links within the email. We may use thisinformation for purposes including determining which of our emails are moreinteresting to users, to query whether users who do not open our emails wish tocontinue receiving them.


Advantech will not knowingly collectpersonal data from children without insisting that they seek prior parentalconsent if required by applicable law. We will only use or disclose personaldata about a child to the extent permitted by law, to seek parental consentpursuant to local law and regulations or to protect a child. The definition of"child" or "children" should take into account applicablelaws as well as national and regional cultural customs.


To protect your personal data againstaccidental or unlawful destruction, loss or alteration and against unauthorizeddisclosure or access, Advantech uses technical and organizational securitymeasures.

Links to Other Web Sites 

Advantech Web sites contain links toother Web sites. Advantech is not responsible for the privacy practices or thecontent of other Web sites.

Questions and Comments 

Advantech will respond to reasonablerequests to review your personal data and to correct, amend or delete anyinaccuracies. If you have any questions or comments about the Advantech WebSecurity and Privacy Policy (e.g. to review and update your personal data),please click on "Worldwide Contacts" in the upper right-hand cornerof this window, and select the Advantech Headquarters Asthe Internet matures, so will our Web Security and Privacy Policy. We will postchanges to our Web Security and Privacy Policy on this page. Please check thispage regularly to keep up-to-date.

Secure Shopping 

This website takes every precaution toprotect our users' information. When users submit sensitive information via ourwebsite, your information is protected both online and off-line. When our orderform, log-in page, and/or registration page asks users to enter sensitiveinformation (such as credit card number), that information is encrypted and isprotected with the best encryption software in the industry - SSL.

In addition, VeriSign is used as ourcertifying authority. While on a secure page, such as our order form, the lockicon on the bottom of Web browsers such as Netscape Navigator and MicrosoftInternet Explorer becomes locked, as opposed to un-locked, or open, in normalnon-secure use. While we use SSL encryption to protect sensitive information online,we also do everything in our power to protect user-information off-line. All ofour users' information, not just the sensitive information mentioned above, isrestricted in our offices. Only employees who need the information to perform aspecific job (for example, our billing clerk or a customer servicerepresentative) are granted access to personally identifiable information.

By visiting Advantech's website, you consent tothe practices described in the Privacy notice and your visit and any disputeover privacy is subject to this notice.

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